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Samsung knocks down Nokia

On Friday, April 27th, 2012

For the last 14 years Nokia, a cellphone company based in Finland has been leading the global mobile phone market. Samsung, a South Korean company, took over the top spot, shipping 92 million cell phones in the first quarter, compared to the 83 million that Nokia shipped, according to IHS iSuppli. Samsung have been boosted by the tremendous demand for Galaxy smartphones, which helped the company earn $4.5 billion in revenue, exceeding estimates. It was the first time since 1998, when Nokia surpassed Motorola (MMI), that Nokia was outpaced in cell phone shipments.

Making matters worse for Nokia S&P downgraded the Finnish company’s debt rating to “junk” on Friday. That follows Fitch’s similar downgrade earlier in the week.

Nokia’s decline has been a long time in the making, with shipments sinking by nearly 30% since their peak just after Apple’s iPhone first went on sale in 2007.

Samsung’s rise mirrored Nokia’s fall from grace. The company controlled just a third of Nokia’s cell phone market share in 2008, and it has been rising steadily ever since.

The overall cell phone market includes popular smartphones like Apple’s iPhone but also older and less expensive phones that don’t feature as many apps or other bells and whistles. Apple  sold 35 million iPhones in the first three months of this year.

Nokia was the smartphone leader as recently as a year ago, but it has since fallen to a distant third place.

But Samsung has also vaulted to near the top in smartphones. It was in fourth place in the smartphone race a year ago, behind Nokia, Apple and BlackBerry maker Research In Motion (RIMM). This past quarter, Samsung sold just 2 million fewer smartphones than market leader Apple, according to IHS iSuppli.

Samsung has made a huge marketing push, and its fast, thin and unique devices have rivaled the iPhone in design and functionality. That has helped Samsung surpass HTC and Motorola as the Google Android leader over the past year.

“Last year Samsung became No. 1 in Europe while Nokia retained the No. 1 position in most emerging markets,” Tom Kang, a Seoul-based research analyst at Strategy Analytics, said in a phone interview today. “In the first quarter, we expect Samsung took a lot of market share from Nokia in Asia. China and India were the two biggest markets where Samsung gained.”

Next month, Samsung is expected to unveil the third generation of its very successful Galaxy S lineup. It has also embraced a number of different styles and sizes of devices, including its heavily marketed Galaxy Note tablet-smartphone hybrid, which comes with a pen.

Meanwhile, Nokia’s transition to Microsoft’s Windows Phone is just getting underway, and its feature phone business is stalling.

According to Wayne Lam, Samsung’s joy is a result of its continued investments in smartphone hardware and software research and development.

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